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Use Case

Test an idea
using search demand

Use Toptic to investigate the problem, solution, alternatives, intent and demand around a direction you want to test.

Search demand is one form of evidence, not validation on its own. Combine it with customer interviews, feasibility research and willingness-to-pay tests.

Go from a direction
to an evidence view

Start with a specific idea, examine how people search around it and compare the signals that support or challenge it.

Test the idea from more than one angle

Investigate the need, proposed solution and existing alternatives before you commit to a direction.

Test the evidence around your idea

Search the problem, solution and alternatives to decide what to investigate next.

Test demand