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Use Case

Explore a market
using search data

Use Toptic to map the products, problems, audiences, services, locations and adjacent areas around a space you want to understand.

Search data shows how people describe and navigate a market. It does not replace customer research or a complete view of offline demand.

Go from one interest
to a market map

Start with a space you care about, trace the searches around it and organise what you find into a clearer view of the market.

See the market from more than one angle

Break one broad space into the people, needs, offers and adjacent areas that shape it.

Build a clearer view of your market

Search a space and map what people look for inside it.

Explore a market