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Use Case

Plan content
using search demand

Use Toptic to turn market research into topics, questions and content clusters grounded in what people search for.

Search data can help you choose what to cover. It cannot guarantee rankings, reach or customers.

Go from market research
to a content plan

Bring together useful topics, questions and gaps, group them by intent and choose what to create first.

Turn demand into clear content directions

Use the searches around your market to decide which questions to answer, comparisons to make and themes to cover.

Turn your research into a content plan

Search your market and organise the strongest topics into content clusters.

Plan content